Engine Room
Tue Feb 21 2023

Today’s business landscape is becoming more competitive, vying for consumer attention since the human attention span has shrunk to 8.25 seconds, shorter than the goldfish’s average attention of 9 seconds. But did you know there is no evidence supporting this myth? What content creators should be really concerned about is how to make their websites and other social media platforms more effective and engaging for short attention spans. SEO is important in building long-term brand awareness, expanding the target audience and increasing revenue. 

SEO strategies that keep users engaged

It’s important to note that there are so many online distractions that impact the attention of users. Once SERP starts to show more than a thousand search results using just one keyword, the user will spend time navigating through the massive amount of data and distractions to find the correct information. Results appear in various combinations such as:

  • Top stories
  • Instant stories
  • Image and video packs
  • PPC ads
  • Twitter carousels, etc. 

Google SERP for “France” with over 7 billion results

SEO specialists know how the art and science of SEO can effectively help boost your business’s credibility and find the relevant audience for your content. Here’s how they work their magic:

  • Keyword Research
  • Optimise page title tags and meta description
  • Implement schema
  • Website audit for slow-loading pages, broken images and links, display ads, pop-ups, etc. 

These are just some of the technical nitty-gritties of SEO.  One of the best ways to keep the users’ attention longer on your website is to create content that empathises with the audience through blog articles, infographics, webinars, videos, images and newsletters to mention a few.

How your brand can benefit from SEO

The important thing to remember is that people use search engines to look for answers. With relevant content and SEO strategies implemented by SEO specialists, here’s how your business can benefit from SEO:

  1. It’s inexpensive and cost-effective.

The best thing about having your business online is that it can help you find potential and new customers organically. Google rankings are based on algorithms that find the best results for a given query. SEO may not be entirely free but consider it a business investment that will keep your brand ranking high for a long time and improve your ROI. 

  1. It boosts your brand’s credibility.

    Seeing your business rank high on the search engine results pages means your website is trustworthy and provides high-quality content.  Did you know that 75% of search engine users only stick to the first page? Spend time improving your website by adding content, increasing site speed and researching relevant keywords for your site to rank higher always on the first page of the search engine. 
  1. It helps get more clicks to your website.

    Pay-per-click (PPC) campaigns and non-paid SEO are powerful combinations that bolster your presence in search engines. Organic clicked search results account for 70% and it is 50% more likely that PPC visitors will buy your product than organic visitors. 
  1. It provides a better user experience for your audience.

    Continuously improving your website with proper SEO implementation improves customer experience when they visit your site. A user-friendly and navigable website can help you rank higher in search sites.
  2. It helps grow your local and online presence.

    Another SEO statistic to remember is that 80% of local searches lead to conversion. Create Google My Business account to set up your local presence. Use local keywords and maximise local business directories to let users know that they can reach you both online and offline. 

Key SEO insights that you should now

  • 93% of online experiences begin with search engines
  • Only 63% of small businesses invest in SEO
  • Content marketing provides 3x more leads than traditional marketing
  • Visual content gets 94% more views than text-only content
  • 60% of small- and medium-sized businesses (SMBs) also use PPC

Engine Room Global is a performance marketing agency that builds brands, drives leads and helps turn visitors into customers. Contact us for a free consultation today and discover our Global SEO Services now!