Data Driven means using all the information we have access to in order to make quantitate decisions about the best path to ROI. It doesn’t mean we are averse to action, it means we trial, test (or) try new things. Assuring to do so within parameters that give us the best information for future marketing decisions. A/B testing, trialling new features, implementing new strategies, all those actions allow Engineroom to stay at the forefront of the technology. Since years we experience: Google Adwords campaigns that implement the new features are more effective.
Understand Machine Learning
With a new era of ‘Machine Learning’ it is our prerogative to be ready for the data to do its job. Campaigns can take advantage of the Machine doing a lot of the grunt work to show the right ad copy, to the right person, at the right time for the best result. If Agencies don’t put their clients campaigns in a position to benefit, it will reduce the capacity to increase return.
It is clear to us: Timing isn’t everything, it’s the ONLY thing. If you can get the timing right in your marketing, all other components that make it up are purely inputs. Timing leads to the purchase decision, it is the timing that can bring the sale and it is the timing that can bring you unstuck. Engineroom, as an Creative Digital Marketing Agency agency, will manage all of the inputs, while letting the Machine manage the Timing.
What you have to do? You as the advertiser will need to manage your customers. We aim aim to put the advertiser (our client) always first. Your return on investment is our greatest barometer of success. Contact us today if you think you could be getting more out of your digital marketing.
