Results that Flourished: How this Singaporean Flower E-Commerce Doubled Their Sales in less than 3 Months
Background:
Fleurica is a Flower Delivery Service and Gift Marketplace E-Commerce based out of Singapore, they send beautiful flowers from leading artisan florists in Singapore, for any and all occasions. When the when project started, the client had no On-Page SEO executed and therefore no organic traffic was generated through generic keyword rankings, only Branded Traffic through branded keyword rankings.
The overall web user experience was also lacking as internal linking, breadcrumbs, html sitemap and other important technical SEO items were missing. Which made it difficult to get any conversions through Organic as they didn’t appear correctly in Search Engine Result Pages. Goal and KPIs of this project were to enhance traffic through Organic and additional keyword rankings such as increasing conversions.
Approach:
Firstly, the website Indexing had to be optimised, this was done through the creation of a new sitemap and the submission of it via Google Search Console. Stopping the wrong pages from being indexed was also important, this was done through removals on Google Search Console.
To improve user experience and ensure better conversion, we implemented internal linking and a keyword strategy for main and product pages, creating an efficient keyword mapping strategy which was optimized throughout all the main on-page elements (Headers, meta data, anchors and ALTs).
Results:
In less than 3 months Engine Room Managed to:
- Improve new users through Organic by 213% (from 141 to 4442)
- Increase conversions per month from 7 to 14 by 100%
- Several new top 10 Keyword rankings for high volume keywords
