Building a Brand From The Ground Up: How This New Food and Beverage Advisory for Airports and Stadiums Launched Their Brand To New Heights
Background:
Launched in late 2019, Ground Control is a new global F&B advisory firm for airports, stadiums and brands spearheaded by Kevin Zajax & Adam Summerville. With over 50 years of combined industry experience, Ground Control was now dedicated to helping brands create memorable customer experiences. Needing to build a completely new brand from the ground up, Engine Room was engaged to help launch Ground Control to the global market.
Approach:
Ground Control needed an easily recognisable brand that will also leave a memorable visual experience. Having a clean slate and no prior branding, Engine Room had free reign to propose a completely new brand identity and explore what brand means to the client and its consumers. We provided a complete branding suite which included logo creation, brand guideline, a new website and all forms of Marketing Collateral such as letterheads, business cards and etc.
Coupled with an effective global 360-degree Marketing Strategy that integrated Ground Control’s message across multiple points of customer contact we also handled all their Social Media and Content Strategy. In addition to building the Ground Control Brand, we also wanted to build Adam’s and Kevin’s personal brand and set them out to be the industry experts by helping create Thought Leaderships Articles and Blog posts for LinkedIn. This in addition to conducting paid ad campaigns whilst the content was being worked on in the background was the winning combination that helped Ground Control launch their brand to new heights.
Results:
Engine Room Managed Increase Ground Control’s Brand Presence by:
- +245% Monthly Organic Website Visitors
- +400% Followers on LinkedIn
