SEO, STRATEGY

Lash Inc Singapore

+150%

New organic users in 2 Months

x4

Month-to-Month Conversion

Lash Lift: How a Singaporean Eyelash and Eyebrow Salon got +150% new users in less than 3 Months

Background:​

Lash inc is a high-end eyelash extension and eyebrow salon, conveniently located in Singapore’s CBD. Despite its convenient location, Lash inc had almost no search engine visibility and no previous SEO work done, which meant they weren’t generating the traffic, conversions and revenue they were truly looking for. 

After conducting a quick audit, we found that Lash Inc’s website weren’t appearing correctly on SERP and the wrong pages showed up in the results. An audit on the traffic also suggested that Lash Inc’s Organic Traffic share was being generated through branded keyword rankings instead of generic keyword rankings.

Approach:

Lash inc engaged Engine Room’s SEO services to improve their overall online visibility by increasing organic traffic and additional keyword rankings. With no previous optimisation work done, it was important that all the pages assured correct indexing through the creation of a new sitemap and the submission of it via Google Search Console stopped the wrong pages from being indexed.

We also implemented a keyword strategy, efficient keyword mapping and optimized all main on-page elements: Headers, meta data, anchors and ALTs. Through this optimization we were able to rank several pages in the top ten rankings for high volume keywords which generated a lot of organic traffic for the pages.

Results:

In less than 3 months Engine Room Managed to:

  • Improved new users through Organic by 153% (from 171 to 434)
  • Increased conversions per month from 1 to 4
  • Ranked 17 out of the 20 keywords chosen and added 9 completely new rankings
  • 4 new top 10 rankings, 15 new top 20 rankings

See what Lash Inc had to say:

“We came to Engine Room as SEO newbies and with Karen’s help, we now have the foundation of a strong online presence! Karen made the process fun and easy to follow, and provided regular updates on key deliverables. The process was simple from the very beginning. An outline of how our business would benefit from SEO and digital marketing, and a set of KPIs were laid out for us with clear objectives. Not only was this good for our business, but we as business owners benefited from this learning process as well. Overall, we are really pleased with Engine Room in terms of project management, communications, results and deliverables.”

– Lash Inc