For a couple of years now, people have been obsessed with the term “influencer.” Even though it’s not a new thing, and it existed long before social media, it’s still quite a hot topic and an alarming buzzword in the marketing community.
Collaborating with influencers can provide an excellent return for those who engage in it if they do it properly. Most social media influencers these days are making the most profit from Instagram and YouTube, but depending on a niche of your business, you can work with influencers on Facebook, TikTok, Twitter, LinkedIn, Snapchat, etc.
If you want to learn how to incorporate influencer marketing into your overall marketing strategy, this free ebook will help you:
- Understand the basics of influencer marketing
- Types of influencers
- How to find the right influencers to work with
- How to properly pitch your idea for collaboration to influencers
- How to tracks results and measure ROI of influencer marketing