A well put together SEO report lets your clients see the hard work you are doing and shows off your expertise. Your client doesn’t just want you to dump data on their plate and tell them to figure out what it means. Odds are they’re not familiar with the significance of most SEO metrics. Plus you don’t want them to take the wrong conclusions from the data!
Data a SEO report should include
Your reporting should include a commentary on what tasks you performed and point to the data points showing the impact. If there was anything liek an algorithm change, make sure you mention it wether it helped or hurt your client.
Every SEO report should introduce the data, explain it, and outline how (if at all) you will improve on future performance. You need to anticipate the questions your clients would ask and have answers built into the report for them to see.
- Organic Traffic
- Goals and Conversions
- Landing Pages
- Rankings, Keywords and Search Visibility
- Link Metrics
- Commentary Analysis
At Engine Room the transparency of our SEO reports is one of the corner stones of our Global SEO Services. Contact us today and let us help you with your brand awareness and with increasing visibility for your company!