Do you know who your competitors are? Who their suppliers are?
Their point of difference? The best way for us to compete in any market is by having a solid foundation of knowledge to start with. The idiom “knowledge is power” rings truest in advertising, where by knowing and finding our best niche and audience we will get the best results.
We are able to conduct guided research and package it in a way that can be presented or even sold to prospective buyers. Additionally, any campaigns that we run will start with market research as well as a competitor analysis to best understand our objectives, how we’re going to get there and who we have to beat.
“You can’t reach your audience if you don’t take the time to understand what they’ll respond to. This is not only true for advertising, but for every project. Any great strategy starts with thorough research.”