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Success Stories

Elite Home Improvement Australia (EHi) has been in operation since 1996 and has quickly become the industry leader in supplying and fitting security products. EHi engaged Engine Room for our 360 Degree Integrated Marketing services, which includes a new Website Design and Development, Social Media Content Management & Paid-Per-Click. While working on the launch of their new website in the background, Engine Room also leveraged Paid Ads to create campaigns that could generate immediate results. As well as building EHi’s brand presence consistently online with weekly posts across the client’s 3 primary social media channels: Facebook, LinkedIn & Instagram.

EHI’s Google Ads campaign has had a long history of data and usage.  We leveraged high converting keywords from the past, used location targeting to better reach their serviced areas as well as bid adjustments on Audiences who were more likely to convert.  We’re now using conversion optimised bidding methods to consistently achieve better results. EHi so far has had their best performing year in terms of lead generation, with over 120 leads vs last year to date, and the business is in better shape than ever regardless of COVID.

+832

Qualified Leads This Year

17.85%

Avg. Conversion Rate of Ads

The Team behind the Success

Ryan
Arrowsmith

Managing Director

Ryan expert in retail, customer experience, retail design, marketing sales. Over 15 years working with some of the worlds biggest brands in retail and consumer marketing, including Penfolds, Dairy Farm, Pandora, Emirates Leisure Retail more.

Andres
Varela

Digital Director

Expert in all things Digital, Andres has over 10 years of experience working across multiple paid media & analytics channels. Andres spent 5 years working a Google, where he managed and was in charge of training, development and account performance for over 1000 digital agencies in APAC. Over his time, he’s worked with over 10,000 client accounts, from SMB to Enterprise level, managing over 100m in ad spend through his career.

Karen
Neo

Senior Account Director

A Social Media expert and our resident influencer with over 20k followers on Instagram and strong numbers on YouTube, TikTok and LinkedIn. Karen has over 10 years of experience in marketing for the Health & Fitness sector, developing social media strategies for one of the world’s biggest fitness brands. Having also personally worked with brands like Daniel Wellington, F45 & more.

Johannes
Lorenz​

SEO Director

German SEO addict with over 6 years of experience in optimizing hundreds of web pages from SMB over to global operating enterprises for Search Engines like Google, Baidu, Naver and Yandex. Johannes has managed SEO and developer teams of leading digital marketing agencies all over the world, speaking 6 languages fluently and knowing the different search engine algorithms like the back of his hand. His approach is simple and he proves it’s success with every single client: No matter the size.

Drive Quality Traffic To Your Website!

Having a website that represents your brand & helps you connect with your customers is incredibly important, but now what?

  • Are you driving traffic to your site through additional channels?
  • Are you ranking for your important keywords on Google?
  • Are you using Google or Facebook Ads but not getting any results?
On average our websites will see a 30-50% increase in quality traffic, with a higher conversion rate. This is because we test and optimize for speed consistently, while maintaining an SEO friendly structure that’s part of our marketing core.

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Sefira Fikaranda
Marketing Coordinator / Engine Room

Sefira Fikaranda

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